What are the various types of advertising1 min read

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Advertising is a component of marketing. The goal of advertising is to inform the customer of your message.

Your goal as an advertiser is to put that ad up on the right platform – one that is cost effective & results-effective, where you have the highest probability of reaching your target audience.

Ads can be broadly classified based on the type of message they contain –

  1. Trial Ad – An ad where the business is reaching out to customers asking them to try the product or services offered by the business
  2. A continuity ad – Also called a “buy more” ad, An ad where the business is reminding customers to do more transactions (continue their relationship) with the business
  3. Brand switch ad – An ad where you are inviting customers to switch to you.
  4. Invite back ad – Ad ad where you are inviting old customers who switched away to switch back to you.

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