Did you know? “Customer reviews are SEO magnets”2 min read

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This is follow up to our previous post on “Why is it important to ask your users for a review“

Search engines are great ways to get customers to discover your business – whether you do business online or offline. Most small businesses with offline / in-store presences tend not to pay as much attention to asking their customers for reviews. Or if they do, they fail to manage the review collection, management & learning from feedback process.

Customer reviews & feedback are one of the clearest ways to know what you are doing well and where we need to do better as a business. And user reviews & ratings are simply awesome when it comes to SEO for your business.

  • Reviews come from your customers – the reviews contain the kind of keywords that describe your business to them. More importantly, because customers write naturally and write about what they feel, they end up using language that’s similar to what people will search for when those people looking for your product, service or business. Simply put, reviews can improve your websites ranking for those search terms.
  • Reviews contain awesome snippets of text – that can help search engines use text for click-throughs to your website from search pages.
  • Customer Reviews & ratings are regularly updated – Search engines love regularly updated content. These reviews provide exactly the kind of content that search engines are looking for and because they are regularly updated, relevant and unique these help your SEO
  • Customer reviews are the social proof that your first-time consumers need – when they are trying to decide on either purchasing a product, a service or even visiting a business establishment.

Almost everyone (unless you’ve been sleeping under a rock) today, relies on online searches to find businesses. So even if you do not conduct business online, you as a business owner need to focus your energies on collecting reviews from all your customers. These reviews are amazing tools to get search engines to present your business to customers as a relevant search result.

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