What are the benefits of referral marketing techniques?1 min read

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Here are some of the advantages of Referral marketing over traditional or online ads?

Trust: Referral marketing is built on the trust of personal recommendations from satisfied customers, making it more credible and trustworthy than online advertising.

Cost-effective: Referral marketing is often cheaper than paid online advertising.

Targeted audience: With referral marketing, the target audience is more likely to be interested in the product or service being offered.

Higher conversion rates: Referral marketing typically leads to higher conversion rates, as the people being referred are already pre-qualified and interested in the product or service.

Better customer retention: Referral marketing often leads to better customer retention, as referred customers tend to be more loyal to the brand.

Viral potential: Referral marketing has the potential to spread quickly through word of mouth, leading to a wider reach and increased brand exposure.