trustENGINE ratings – How do these work?1 min read

trustENGINE’s mission is to disseminate real reviews from real customers with 100% transparency. Our goal is to help genuine businesses get discovered by customers.

See why we created trustENGINE?

Like any reviews & ratings platform trustENGINE allows consumers to rate products, services & businesses on the basis of their real experiences and genuine interactions.

The trustENGINE ratings are a composite star rating that each business scores as a result of the reviews consumers provide to the business. However there are a few nuances –

1. Not only does trustENGINE provide an overall 1-5 star rating for the business bassed on all its reviews but we also provide a overall star rating based on all the reviews that are based on ‘verified transactions’ with the business. A verified transaction based rating provides greater confidence in the consumer feedback as those are all based on verified experiences with the business.
2. trustENGINE ratings are weighted in favor of the more recent reviews received by the business. We call this the ‘recency effect’. Because the most recent reviews received by the business are a reflection the experiences recently delivered, the trustENGINE rating is an indicator of ‘what experience you might want to expect’ if you are to patronize the business.
3. We have a belief that every business aims to do the best it can to serve its customers. On trustENGINE, every business starts off with a 4-star rating and has an opportunity to build its ratings up based on consumer feedback. Until a business has received 25 ratings, we consider that businesses overall trustENGINE rating as ‘yet to be stabilized’. Once 25 ratings have been received, the ‘recency effect’ ensures that the most recent ratings bear greater influence on the overall rating and tend to keep the ratings fresh & relevant at all times.