A good promotion strategy pays dividends everyday2 min read

Small businesses are low on resources. Whether that we time or money, we have neither to waste

A coupon based promotions strategy is a must for every business – let alone small businesses. Yet, very few of us dedicate the time to think and develop a coupons based strategy for our business. While its one of the most cost-effective ways to promote a business, a coupon based strategy is hard to execute. There’s printing, distribution and all kinds of processing and tracking involved and that takes up time.

Not with promoENGINE. promoENGINE takes the strengths of coupon marketing and amplifies it. And promoENGINE takes away the pains of running a traditional coupons based strategy by empowering it with technology. Using connectchief technology, promoENGINE can automate distribution, redemption, processing and tracking of coupons that your business distributes. Moreso, connectchief’s InsightsENGINE can help you breakdown key data metrics to determine which coupons are most effective and bringing you the highest ROI – whether your goal is to be attracting new customers or increasing engagement of your existing users.

Here are some strengths and challenges of running a coupons based strategy –

• Unlike advertising where your goal is to simply raise awareness of your brand, promotions seek your audience to take action. Coupons are an amazing way to drive action because the highest cost of your coupon is only incurred when the customer redeems the coupon. This core nature of coupon based promotions makes it the most cost-effective method to promote your offering
• Coupon promotions are super easy to track. You can give out a 1000 promotional coupons, and you have a clear measure of effectiveness in the count that were redeemed. So you immediately know, you reach a 1000 people and lets say “50 of them” redeemed the coupon. Thats a 5% redemption / conversion rate
• Its easy to keep coupons fresh – every new product you introduce is an opportunity for a coupon, every change of season is an opportunity to invite customers back to the business with coupons. Coupons a great way to sell that little extra thing that the customers. A free coffee means that the customer will be happy to spend on a bagel. A free trial lesson means they would consider learning a new skill. A discounted oil change or A discounted vehicle checkup. The sky is the limit if you take some time to think it through.
• Traditional coupon strategies are hard to run. With promoENGINE by connectchief its super easy. Simply, define your coupons, set the count and timelines and we’ll start distributing them to customers. connectchief will keep count of coupons distribution, redemption, effectiveness and help you keep refining your strategy by showing you which coupons work and when.

Technology is changing the game in many industries – particularly with digital marketing. connectchief has focused itself on building amazing technology for small business owner. Contact us to try promoENGINE free for 30 days