Why did we create trustENGINE?3 min read

trustENGINE is an online review platform built by connectchief.

Our vision with trustENGINE is to provide a neutral ground for customers & businesses to interact where customers can provide genuine feedback on thier overall service experiences with that business.

Why businesses asked us to build trustENGINE?

+ Reduce fake reviews

User reviews are a great way for consumers to discover good products, services and businesses. However, the democratic voice that reviews give to users is often exploited by those entering fake reviews. This creates a problem for businesses and users alike. Like in any democracy, you cannot eliminate bad actors but one can surely nullify their effect by having all citizens participate. By having all consumers provide a review, good or bad, the effect of fake reviews can be nullified. trustENGINE provides an unbiased platform for providing and collecting reviews. Our software engines are continuously tuned to flag and capture fake reviews. See more about fake reviews and how you can work with us to reduce fake reviews

+ Help proliferate the truth

By getting reviews for any business or product in one place, one can provide a true representation of users’s feedback about the product or service

+ Accelerate the opportunity to receive feedback & improve

User reviews are a great way for small businesses to know what’s working and what the business needs to work on to improve its products and services. trustENGINE has built-in data analytic and reporting tools that empower business owners to prioritize their focus on topics that can help them achieve the highest improvements in customer satisfaction and the best returns for the businesses improvement efforts.

+ A single venue for consumers to interact with the business

There are quite a few social media platforms on the internet, each designed with the motive to build online social interactions. Most those platforms (Facebook by Meta, Twitter, Instagram, Google offer opportunities for consumers to tag a business and put a message. Because their central focus is on social engagement, these platforms do not focus on addressing the consumers & businesses needs to bring a unified view about the business. As entrepreneurs, we ourselves have faced challenges with fake and uncontrolled reviews, a lack of mediation & moderation controls, reviews being scattered across the internet and very limited analytics to help the business owner distill incoming feedback so they can focus on improving where they need to based on consumer feedback.

+ Promote reviews from verified transactions

Business owners who were fed up with fake reviews preferred if there is a platform where the user can verify their transaction id at the time of entering reviews. This is a great way to build confidence in the overall reviews and ratings for a business. The larger the quantify of verified transaction reviews, the higher the confidence that the reviews reflect reality.

+ Build trust through transparency

The goal of our platform is to build trust through transparency. Verified transaction reviews is a great way to ensure that real transactions are mapped to incoming reviews. We further enhanced trustENGINE with engines built in to flag and capture reviews that may be added by business owners to promote their self-interest. In addition, to ensure tranparency both consumers & business owners are required to comply with the trustENGINE guidelines to ensure fair, unbiased and transparent information being provided through reviews on the platform.

What are the key things trustENGINE brings to the table?

1. A platform that is open to everyone and focuses exclusively on collecting, managing and showcasing consumer feedback about a business
2. Consumers can provide feedback on any business – at no cost to them or the business.
3. A transparent scoring methodology where verified reviewers and verified transactions carry greater weight
4. Artificially intelligent engines that capture and suppress reviews (with full transparency) that seem ingenuine. Our software is designed to fight fake reviews.
5. trustENGINE puts transparency and open access to information first. Even if a business has a paid account on trustENGINE, they have no control over which reviews must be deleted.