Flash sales for retail businesses2 min read

Slow days are not good for any business. But every business knows they have to account for slow days.

With the tools in our connectchief chest, your business to make your slow days a little or a lot better. We want to talk to you about how you can take advantage of flash announcements to engage with customers on slower days.

We will take 2 examples –

1. End of day flash sales
2. Special time-limited promotions or announcements to draw in consumers

First, lets understand how flash sales work for you –

• Every business receives its personalized SNC code with connectchief.
• Businesses print & place these SNC codes as various places within their establishments.
• Customers scan these SNC codes to avail promotions, review your business and even follow your business.
• Customers who follow your business are the ones who are most likely to frequent your business and are the ones you should be engaging with on an ongoing basis

To do this we suggest doing the following –

• Regularly create time-bound promotions that can you can send out as announcements to your target customers

Some example activities that some of our businesses can do

Denise’s cupcakes has a few dozen cupcakes left over and there are only 2 hours left before store closing…

1. Denise decides to go into connectchief & create a today only promotion announcing everything in the store at 50% off.
2. She attaches this promotion to an ad that she associates with her store. Connectchief broadcasts this ad to all connectchief & insideconnect users within a 5 mile radius of Denise’s storefornt.
3. She also sends the same promotion out as an announcement to all customers that follow her store. Connectchief then sends the announcement out to only those customers who are within a driving distance of Denise’s store and those who have previously marked Denise’s store as a favorite in their insideconnect app

Advantages for Denise’s cupcakes – They created amazing engagement by attracting existing and new customers during the final 2 hours of their day’s operations. New customers were able to try out Denise’s because of the flash sale pricing. Those who were in a short radius of Denise’s discovered here store. And Denise’s avoided having to throw away/discard product at closing time.

Advantages for customers – Those who loved Denise’s products were happy to come in and buy product on an impulse (the draw in was created by Denise). Those who had never tried Denise’s product were happy to come in and try out Denise’s products

Ron’s Sandwich shop can do exactly that same during the lunch hour …

Ron can create a lunch hour only promotion on a Tuesday and broadcast it out to his target customers in his area so he can turn the typical slow-at-lunch Tuesday into a more exciting day for business.