Why we’re building connectchief…3 min read

Every large company was once a small business.

team connectchief

• There are an est. 28 million small businesses in the U.S. alone — which outnumber large corporations 1162 to 1.
• 70% of all small businesses are owned and operated by a single person.
• Most small businesses employee fewer than 25 employees.

Running a small business is real hard work.

We asked ourselves, what do small businesses that grow up to be large businesses do differently?

Of course, they all get access to large amounts of capital that they invest and grow. But before getting that capital, they all have done a great job to attract new customers, retain existing customers and they keep discovering & offering more “things or services” that those customers need.

Why are these organizations able to do what they do?

They are always listening – to customers, to employees, to stakeholders and to anyone that is relevant to their business. Now they don’t necessarily listen to everything everyone has to say. They have an ear on the ground so the can hear what their stakeholders say and then do something about the things that matter.

What we found

After meeting with and analyzing the journeys of multiple successful businesses we found that the ones that did well where those who engaged with their customers, paid a lot of attention to what their customers were saying (or signaling through their behavior) and had managed to convert a larger than average amount of their visitors into to loyal users.

Customers exhibit a very interesting (and obvious) behavior – they tend to go back to businesses where they feel heard. Even if a customer didn’t have a great experience with a business at first, they feel comfortable giving that business a second or third chance if they feel that business heard them and is taking steps to do better the next time.

As a business owner its very important to listen for signals. And its impossible to listen to anything if you aren’t really trying. However, once you make an effort to listen there is an incredible amount of learning that keeps coming from it. Your customers can show you the way to succeed. Companies that are wildly successful have found various ways to engage with their stakeholders, to listen for feedback and they tend to put in the efforts in making continuous improvements along the way.

An incredible and very commonly known example of such outward focused behavior is Amazon. Amazon has been known to be laser focused on customers. They started out from being an online bookstore and have evolved into a company that disrupts and leads practically any industry vertical they enter. They’ve achieved this through maniacal customer engagement and an action bias driven by data. All this decision is powered through sophisticated technology and data analysis. However, not everyone can afford to do what the likes of Amazon can achieve. At connectchief, we’re focused on bringing to your business the competitive edge and technologies big business has used to GROW.

So what does connectchief do?

We build (software) tools that enable businesses to thrive.

We identified a few signficant needs for most businesses –

• Every business needs to build and nurture its ecosystem for long term success …learn more about bizz by connectchief
• Every business needs to promote itself – most people we spoke with do not make much of a difference between marketing, branding and advertising… learn more about PromoENGINE
• Gain trust & build a reputation … learn about trustENGINE
• Loyal customers are the lifeblood of growth businesses. …learn about loyaltyENGINE
• A lot of internet or technology-driven businesses do not have a store front. They need effective ways to work remotely … learn about flexxWORK
• Engage your audience – not just customers. Be in front of them. Talk to them. Listen to them… we’ll share some things about hearecho soon!

We built these by listening to you, our target customers. And we plan to keep building more solutions that help your business grow.