Why should anyone use trustENGINE when so many other review platforms already exist?2 min read

We created trustENGINE because every business whether big or small that registers with us gets unbiased reviews. The foundation principles of trustENGINE are the following –

• Reduce fake reviews
• Help proliferate the truth
• Accelerate the opportunity to receive feedback & improve
• A single venue for consumers to interact with the business
• Promote reviews from verified transactions
• Build trust through transparency

See here why we created trustENGINE and how we are innovating to make trusted reviews a reality. Many review platforms already exist in the market but they all have a few gaps which cause significant challenges for consumers & for businesses too

+ Many online review platforms have a pay to play business model

Businesses that pay can get preferential treatment. This monetization strategy may be good for the review platform provider but is harmful for the consumer. trustENGINE works on a common set of guidelines that promote transparency & fairness to all users & businesses alike

+ Fake reviews can proliferate on public platforms

Fake reviews are common on the online platform. They are either negative or positive. Some organisations, to promote their own products and business even hire people to write fake reviews and cause harm to their competitors. Customers rely on reviews to buy products and services. But these reviews sometimes can create problems for consumers and small business.

+ Businesses must have an opportunity to challenge suspect reviews and ask for transaction verification

Businesses can be vulnerable to frauds. Customers to get something in return or to defame the company write fake reviews about the product they sell. You can reduce the risk of negative reviews by addressing them in a positive way and fix it.  This risk can be reduced by asking the customers for their verified contact details, transaction ids or some proof of purchase of the goods or services brought from them.

+ Most platforms cater to large or online companies

trustENGINE is designed to help the small business owner build their brand and to build awareness with customers. By enabling small business owners to collect reviews online or in-store, we’re focusing on helping consumers discover that amazing business that is within their community or neighborhood.

+ Consumers have a hard time knowing the businesses actual rating based on verified transactions

On trustENGINE any consumer can provide a review for any business. We clearly highlight whether a review is based on a verified transaction or not. Every reviewer must confirm their contact information before they can write a review on trustENGINE. This ensures that a review received can lead to a conversation between the business and the reviewer and provides the business owner an opportunity to make good on the customers experience.

In summary, trustENGINE works on transparency & fairness to all users & businesses alike. Curbs and flags online fake reviews. Enabling small business owners to collect reviews and focusing on helping them and the consumers to discover businesses in their neighbourhood.