What are the best practices to follow when writing a review for a business or product3 min read

Your reviews matter to both – other shoppers and to the businesses you are reviewing. Reviews provide an opportunity for businesses and customers to build a relationship with one another. And an natural guide for new customers who may be looking to determine if a service or product will meet their needs.

When you post a review on trustENGINE (or anywhere for that matter), your review should be as clear as possible about what you liked and did not like about the service or product you received from the specific business.

By doing so businesses understand what they do well and where they need to do better. Most businesses views reviews are a key source of information for creating better experiences for everyone. Here are some best practices to follow –

+ Reviews should be short and clear

Be specific about what and how you write about the product. Limiting your feedback content to your specific experience is very important. Where possible (always give the business a way to identify your interaction through either a transaction ID, receipt number or other means). Being clear and effective in your reviews gives others the opportunity to understand and take decisions to buy and also builds trust between the business and buyer. If you are a frequent user of the business, you may go back to provide feedback more than once as long as every review is backed by a specific verifiable interaction or event.

+ Be courteous, polite and friendly

When you encounter an issue, providing feedback is the best way to help the business remediate the problem. It is the quickest and easiest way to ensure others know of your experience and openly allow the business to respond and address the situation.

Its important to be polite when writing reviews even if your experience was negative. The intent is for transparent communication and how the business owner conducts themselves (whether they care or not) will become evident through how they respond to your reviews. Transparency improves relationships and offers fertile ground to build trust. Patience and mutual respect are best ways to solve even the most difficult situations easily.

+ Write only if you have had a verifiable interaction

Giving genuine reviews is very important. Therefore it is necessary, only give your feedback when you have had a direct experience. Do not write just because someone has shared their experience with you. Every negative review, can affect the overall rating of a business. To ensure that fake reviews do not hamper the reputation of a genuine business, at trustENGINE we encourage verified transaction reviews. The goal is always to ensure full transparency from each side – reviewer & the business both.

+ Finally, read through your review once before posting so you know it reflects what you feel

Before you post your reviews, proofread and thoroughly check to ensure it says what you are meaning to say. Always follow the community guidelines. Reviews can be flagged or even removed for policy violations. However, trustENGINE will always take an unbiased position and shall never hide or remove a review simply based on request from a business owner.