What is a ‘virtual billboard’ and how can it help me promote my business?3 min read

Advertisements are a great way to get consumers to discover a business. Up until today advertisements have been posted either in the physical world (newspapers, magazines, billboards, hoardings or other print media) or in the digital world (TV ads, radio ads, cinema ads, website ads, mobile app ads, video ads etc).

Pretty much most of the above ads are encountered in-the-home – either on your digital instruments (TV, Radio, mobile phone or PC) or in print media (newspapers, magazines etc). Billboards are the most common Out-of-home (OOH) forms of advertising available in the market. We’ve seen these as massive public display ads on the sides of roads, highways, at busy intersections, in shopping centers or on the side of large buildings. They are available in traditional poster formats and over the last two decades also in digital versions, which can take the form of animations and video, as well as still pictures. 

The connectchief team has developed a unique concept of a virtual billboard. The talk of virtual reality is all round us. The metaverse is the future. A virtual billboard is a billboard that has been placed at a physical location.

Businesses use Virtual billboards to display advertisements to users in the connectchief platform. Users receive these ads in their mobile apps and as mobile notifications when they are in the vicinity of a virtual billboard. A user is presented with a virtual billboard in their mobile phones in a ways that’s very similar to a real billboard that they would see when crossing one on a street.

Whats more interesting about virtual billboards is that their content and context can be completely personalized to the end user. So the same virtual billboard can present me with one promotion while you see a completely different one.

Another huge benefit is that 100s of businesses can put up virtual billboards at the same physical location without any risk of overcrowding or running out of physical room.

Most importantly, Virtual billboards are far less costly, more effective, impactful, flexible and engaging than traditional billboards.

Traditionally, Businesses end up spending a large amount of time looking for the right spot to advertise their brands and products. With virtual billboards businesses can experiment with their ad formats, locations and time of day.

As is the case with all forms of advertising, Your products or services should has an impact on your preferred ad channels and on your shortlist of locations. For instance, if you sell books and stationary then your billboards should be carefully placed around education institutions and be presented to your target clients when they are most likely to be making a buying decision that’s in favor of your business.

Connectchief’s virtual billboards, allows business owners to advertise and to connect with customers digitally using the industry’s most cost-efficient approach

Our software enables any business owner to advertise in the specific location they choose in any city. By using virtual billboards businesses can reach out to a larger audience in any desired locations at a minimum cost. Virtual billboards help in presenting your ads or coupons to customers when they are at a location where you wish to be on top of their mind